Marriott

The Scene

Creative Concepts
Design Lead
User Experience
Wireframes
Visual Design
Prototypes

Marriott International has more than 5700 properties in over 110 countries and territories around the world, over 1.2 million rooms. The firm divides its properties and brands in four different tiers, the Tier 4 being the top hotels and properties. It includes a remote luxury 15 rooms only hotel with a personal butler as well as a casino-hotel with dozen of restaurants, bars and pools in Las Vegas.

In collaboration with Domani Studios, my mission (with the help of 1 junior designer and 1 UX designer) was to rationalize this Tier 4 based on the distinctive luxury, the breadth of off-room experiences and both of them together.

We divided the work in 3 themes. Each of them has its own design system, on top of which comes the brand's (The Luxury Collection, Ritz Carlton Reserve, The Autograph Collection...) own visual identity.

THEME 1: PERSONAS

This first theme accomodates for hotels with both distinctive properties and large amount of offerings. We are delivering informations and content with a narrative approach based on personas. We begin the flow by showing what a journey in a hotel could be for a persona and let the user pursue the discovery based on its own tastes.

The team and the client chose to illustrate this design system on the The Luxury Collection's Gritti Palace.

USER EXPERIENCE

azertazert
hfuezpahfuezpa
ipzipz
fjiezopfjiezop
oheafhoheafh
osihdfosihdf
dnizapadnizapa
pdpoodpdpood
fezipofhiezpafezipofhiezpa

DESIGN

01yiyhiz01yiyhiz
02jizophiz02jizophiz
03hufehfue03hufehfue
04hifeozp04hifeozp
05hzdioh05hzdioh
06gfueizo06gfueizo
07pozpoze07pozpoze
08hidzoup08hidzoup
09pozpoz09pozpoz
10nzeonfezapo10nzeonfezapo

THEME 2: COMPANION

For this second theme, we solved the variety of offerings by intrducing The Companion. We defined it as a subtle, contextual assistant that provides additional insight into existing content. Its goal is to drive conversion and reduce complexity. It is meant to seemlessly appear at key moments during the experience in order to provide additional content, information sorting options or add a voice to the visual narration.

The team and the client chose to illustrate this design system on the Ritz Carlton Reserve's Phulay Bay.

USER EXPERIENCE

We started by establishing rules and then defined & created a range of cards that could be applied and associated with a variety of content blocs of the page.

Screen Shot 2017-10-24 at 4.56.24 PMScreen Shot 2017-10-24 at 4.56.24 PM
compa_001compa_001
compa_002compa_002
compa_003compa_003
compa_004compa_004

DESIGN & INTERACTION

THEME 3: MOSAIC

The Mosaic third and last theme is a vibrant grid that brings to life the breadth and depth of offerings available on-property and beyond. This comprehensive array facilitates discovery of points of interest, and ancillary transactions. It is used to nest a various number of activities (i.e. 4 bars, 21 restaurants in one module).

With the help of a sentence buider, any user can sort generic informations and events in order to display what interest him/her the most.

The team and the client chose to illustrate this design system on the Autograph Collection's The Comospolitan of Las Vegas.

USER EXPERIENCE

a0001a0001
a0002a0002
a0003a0003
a0004a0004
a0005a0005

DESIGN

b0001b0001
b0002b0002
b0003b0003
b0004b0004
b0005b0005
b0006b0006
b0007b0007
b0008b0008