AskMen won its #1 online men’s lifestyle destination position with a bold and strong style. It was time to shift to a more elegant and modern aesthetic in order to keep the brand on a timeless and digital level.
AskMen Redesign won Best Design at the 2014 Digiday Publishing Awards in New York City.
RE-IMAGINING THE ONLINE READING EXPERIENCE OF THE #1 MEN'S LIFESTYLE SITE
Our goals were to create a quality design on par with the quality of our content, to increase discoverability, provide our community with better sharing tools, and to excite our advertisers with a turn-key advertising solution for reaching male audiences on any screen.