AskMen Redesign

AskMen Redesign

Creative Direction
Strategy
User Experience

AskMen won its #1 online men’s lifestyle destination position with a bold and strong style. It was time to shift to a more elegant and modern aesthetic in order to keep the brand on a timeless and digital level.

AskMen Redesign won Best Design at the 2014 Digiday Publishing Awards in New York City.

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RE-IMAGINING THE ONLINE READING EXPERIENCE OF THE #1 MEN'S LIFESTYLE SITE

The Brand

AskMen’s mission to help guys become Better Men is a movement that has attracted millions upon millions of guys across all ages and backgrounds, and has made us the world’s No. 1 men’s lifestyle publication.

The Challenge

Our goals were to create a quality design on par with the quality of our content, to increase discoverability, provide our community with better sharing tools, and to excite our advertisers with a turn-key advertising solution for reaching male audiences on any screen.

The Results

This re-imagining marks an evolution for us as a company and for the impact we have in the lives of our readers. It generated an average increase of 20.4% in unique visitors, 27.6% in pageviews, and 23.6% in average visit duration.

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AskMen Redesign won Best Design at the 2014 Digiday Publishing Awards in New York City.