APTO Skincare

Creative Direction
Creative Strategy
Packaging
Brand Collaterals

APTO is a renowned skincare brand that wanted to distinguish its visual presence in store from the minimalist x white x futura-like black font competitors. The brand gave me full creative control: from consulting on what creative strategy to adopt, to creating new branding and communication material all the way down to their packaging.

APTO's formulas use organic & seasonal ingredients to solve seasonal skin issues. The challenge was therefor to find an visual aesthetic that would demonstrate this seasonal shift in the products. 

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